work-digital — jude.works

Digital

Southern Raised Learning is a startup school for children with special needs.

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The fact that most children with special needs don’t look any different from typical children allowed me to find some wonderful stock photos of kids who were happy to find such a loving school. Not to mention parents who were happy to find such a great school that’s also affordable.

These are ads I ran in about 20 different Facebook Groups which are created and viewed by parents of special needs children for advice, discussion and sharing. In less than 2 months, the ads increased enrollment by 33%.

Concept, copywriting: Jude Lindquist, Rita Stern Art Director, Designer: Jude Lindquist

Miromar Lakes, a community inspired by the Mediterranean and brought to life along the shores of a 700-acre lake.

Below are two sets of rotating banner ads that show consecutive, alternating headlines beneath black-and-white photographs—which then become color photos to illustrate a moment coming to life.

In 2006, there was property on the Gulf side of Florida that begged to be transformed into something wonderful. Its developer, having experienced numerous trips to the Italian and French Rivieras, longed to bring those warm architectural details to life and create homes along the shore of a 700-acre lake.

The result is a stunning community like no other, one for those who believe in enjoying the most of each sun-drenched day and every balmy night.

To market the property, the photographer, writer and I created a beautiful 24-page brochure (see Print) as well as the animated banner ads you see here to showcase the elegance and uniqueness of this property for residents who would have a future at Miromar Lakes.

Art Director, Designer: Jude Lindquist Writer: Rick Kourchenko

Capstone Marketing, a niche marketer in the CPA industry, helps these firms grow—and evolve into the companies they’ve always wanted to be.

Jean Caragher, president, wrote these specific headlines that demand the attention of the reader, while I designed the digital posts to stand out from the expected full-color images on LinkedIn, and promote Capstone Marketing’s services.

We agreed not to add a logo so as to pique the interest of the reader enough to click the ‘Learn more’ button, which went to a targeted area of her website, which I also wrote and designed. (see web).